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It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. May 02, 2014 over three decades, he taught courses in sport marketing, athletic administration, and sport history as well as a popular introduction to the sport industry. Sport marketing, adapted from general marketing definitions, was defined as includes arrangement of all activities to meet needs and wants of sports consumers. Cataloguinginpublication data a catalogue record for this book is available.
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